Connect LinkedIn, X, Instagram, and other platforms
Connect and disconnect social accounts in Settings. Connections are shared; Publishing Defaults pick which accounts each brand uses.
PostlessSeptember 3, 20263 min read
Publishing uses accounts you connect once, then assign per brand.
Supported networks: LinkedIn, X, Threads, Bluesky, Instagram, Facebook, TikTok, YouTube, Pinterest.
TikTok connects through Post for Me’s TikTok Business API (not the consumer Quickstart app).
Personal accounts still work; you do not need a TikTok Business account. If an older TikTok
connection fails with reached_active_user_cap, disconnect it in Settings and connect TikTok again.
Connect an account
- Open Settings → Connections.
- Under Connected Platforms (“Connect once here — accounts are shared across all your brands”), find Connect a platform.
- Click Connect next to the network (or Add account if that network already has a login).
- Complete the provider’s login/permission screen. You return to Connections.
Bluesky does not use that OAuth link. Click Connect / Add account, enter Handle (for
example name.bsky.social) and App password, then Connect.
You can also connect during onboarding step Connect your platforms, or start from Dashboard Connect now (opens the brand page).
Status badges: Connected, Pending, Error. Pending means OAuth did not finish — Cancel and try again.
GitHub (content context, not publishing)
On the same Settings tab, GitHub connects shipping activity (commits, merged PRs, releases) as content context — not a publish destination. Install or sync the App, then pick repos on each brand page. Full steps: Connect GitHub for shipping context.
What connecting allows
Connecting grants Postless permission to publish to that account when you approve, schedule, or click Publish now.
It does not by itself post anything. Each brand must include the account in Publishing Defaults (and you can change targets on a single post in the editor).
Publishing Defaults (per brand)
- Open the brand from Brands.
- In Publishing Defaults, tick accounts to pre-select on new posts. Checked rows show Included.
- At least one default must remain selected.
To add a network that is not listed, connect it in Settings → Connections first.
Instagram and Pinterest can be Included as defaults without turning on AI media. When AI content planning is on and both Include AI images in plans and Include short AI videos in plans are off, those accounts show a soft hint: AI plans skip them until AI media is on. You can still select them when creating posts manually.
Pinterest also needs at least one board (and optional default destination link) on the
connection row in Settings → Connections before a pin can publish — or pass boardIds on the
pin (API/MCP also adds those ids to the connection catalog). Each pin is one image or one video
on the Pinterest account — not a multi-image carousel. When you attach several images with Instagram
(or another multi-media target) and Pinterest together, the picker allows multi-select; Pinterest
keeps only the first image or video. In the post editor, each Pinterest (and YouTube) account has
an editable discovery title; the post topic is the shared idea used for lists and draft
generation, not the live caption.
Disconnect
- Settings → Connections.
- On the account row, click Disconnect.
That login is removed for every brand. Posts still targeting it will fail to publish until you pick another account.
What happens after connect
- New posts for a brand pre-select that brand’s Included defaults.
- Generate plan / first weekly plan can run once at least one social account is connected.
- Approvals and Publish require at least one Connected account.
If this fails
- Connection expired. Start connect again. Restart Connect.
- Connection cancelled / Connection was not confirmed. Finish the provider prompt; don’t close it early.
- Connected at provider, but sync failed. Try again. Click Connect again.
- Bluesky: handle and app password are both required; use an app password, not your main login password.
- You connected but Planner still asks to connect: the brand has no publishing defaults yet — tick Included on the brand page.
- Dashboard lists only some networks in the connect banner; Settings still offers all supported networks plus GitHub.